OptiRev. Always Optimizing.

We are a lifestyle company dedicated to the well-being and development of our team, our clients, and our community. We think progressively, our decisions are strategic, and we aim for success one marketing campaign at a time.

OptiRev is Your Solution to Hospitality Digital Marketing

We optimize all revenue sources and channels for hotel operation. Our success comes from proven strategies, best practices and a consistent effort in increasing the value of an asset. Our vision is to be the leading hospitality digital marketing company in each of the markets we serve. We plan on achieving this goal by utilizing our strengths and conducting ourselves with integrity, commitment, passion, and progressive thinking. We will add value to our client’s assets through commitment, vigilance and expertise.

A Little Bit of Everything

As a hospitality digital marketing company, many things are possible. We offer a unique set of services, all of which are offered all-a-carte and scalable to the needs of your business.

Website Hosting and Cyber Security

Website Hosting and Cyber Security Services Website hosting means more than just storing some files on a server. We want to keep your website protected from hackers, spam, and perform routine maintenance to make sure everything’s clean and healthy. Plus, you’ll be happy to know we routinely back up our websites! Hosting and Server Maintenance […]

Channel Optimization

Channel Optimization Creating a unified and consistent online identity Not only do you have to worry about your own website, but you also have to make sure that you are optimized across numerous websites in today’s digital environment. For example Google Business listings, Yelp, Yellow Pages, TripAdvisor.com and the many OTA’s which offer information about […]

Social Media Marketing

Social Media Marketing Social Media on Facebook, Twitter, Instagram and More Producing ongoing engaging social media content is not easy. It takes work to produce good content that drives user engagement and ensures that you keep an active online presence. Do not settle for companies that simply post travel articles or links. We create custom […]

Sign Up for OptiNews

If you're an Optifan sign up for our Newsletter. We'll share our latest projects, company news, and waves we've made in the community.

News & Updates From OptiRev

The Perfect Storm: California Hotel & Lodging Association Newsletter

The shift from solely demographic marketing (which explains who your buyer is) to include psychographic marketing (which explains why they buy) has paved way to a more heavily influenced consumer. If consumer behavior is looked at as a funnel, destination is the first deciding factor, then the room was the last buy. All digital channels […]

Continue Reading

Meet Holly

Meet Holly Michalek-Byck, CEO and Founder of OptiRev. Holly will review “must haves” for you website. Has the time come for you to make some updates that would make it easier for your guests to find you, to book a room and to return to your site for other information? Let Holly answer those questions. […]

Continue Reading

Optimizing for the 2018 Facebook Algorithm Change

Making adjustments in Social Media Strategy- How to deal with the changes to the Facebook Algorithm for those in the hospitality industry. Did you hear the news? Facebook is changing their newsfeed algorithm again and this time it means big changes for businesses and brands. On January 11, Mark Zuckerberg announced that Facebook would be […]

Continue Reading

Contact OptiRev

Phone: 707-595-3226
Email: info@optirev.net
Address: 850 2nd Street, Suite A,
Santa Rosa, CA 95404

Email Us Call Us