OptiRev Culture and Company Values

Our Mission

We are a lifestyle company dedicated to the well-being and development of our team, our clients, and our community. We think progressively, our decisions are strategic, and we aim for success one marketing campaign at a time.

Our Values

We Are Passionate

Engaging · Vigilant · Caring

We Stay Committed

Consistent · Focused · Diligent

We Have Integrity

Honest · Transparent · Authentic

We Think Progressively

Proactive · Strategic · Creative

We do what we love, and we love what we do—really! Our passion burns brightest when we collaborate with our clients and community. Whatever it takes, we stay on track. We want to complete the circuit, and aim for success. We set goals and work towards them. Honesty and transparency keep us humble and easy to work with. We want nothing more than to have an authentic relationship with you, and for that to be apparent in our marketing campaigns. Our strategy is derived from evidence and results. We won’t bother with “traditional marketing” schemes if the results prove otherwise.

Our Lifestyle

Our founder, Holly Michalek-Byck, created OptiRev out of a need to support family while working full-time. As a result OptiRev has become a remotely-based company where employees can choose to work in the office, from home, or on the go. By operating on a “real-life” schedule, we’re able to put our own families first. Our fully-digital platforms not only allow us to work from anywhere, but to serve clients from anywhere.