OptiRev Culture and Company Values
We are a lifestyle company dedicated to the well-being and development of our team, our clients, and our community. We think progressively, our decisions are strategic, and we aim for success one marketing campaign at a time.
We Are Passionate
Engaging · Vigilant · Caring
We Stay Committed
Consistent · Focused · Diligent
We Have Integrity
Honest · Transparent · Authentic
We Think Progressively
Proactive · Strategic · Creative
We do what we love, and we love what we do—really! Our passion burns brightest when we collaborate with our clients and community. Whatever it takes, we stay on track. We want to complete the circuit, and aim for success. We set goals and work towards them. Honesty and transparency keep us humble and easy to work with. We want nothing more than to have an authentic relationship with you, and for that to be apparent in our marketing campaigns. Our strategy is derived from evidence and results. We won’t bother with “traditional marketing” schemes if the results prove otherwise.
Our founder, Holly Michalek-Byck, created OptiRev out of a need to support family while working full-time. As a result OptiRev has become a remotely-based company where employees can choose to work in the office, from home, or on the go. By operating on a “real-life” schedule, we’re able to put our own families first. Our fully-digital platforms not only allow us to work from anywhere, but to serve clients from anywhere.