OptiRev News & Updates

We'd like to keep you up to date on all things OptiRev!

The Perfect Storm: California Hotel & Lodging Association Newsletter

August 6, 2018

The shift from solely demographic marketing (which explains who your buyer is) to include psychographic marketing (which explains why they buy) has paved way to a more heavily influenced consumer. If consumer behavior is looked at as a funnel, destination is the first deciding factor, then the room was the last buy. All digital channels […]

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Meet Holly

April 4, 2018

Meet Holly Michalek-Byck, CEO and Founder of OptiRev. Holly will review “must haves” for you website. Has the time come for you to make some updates that would make it easier for your guests to find you, to book a room and to return to your site for other information? Let Holly answer those questions. […]

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Optimizing for the 2018 Facebook Algorithm Change

February 1, 2018

Making adjustments in Social Media Strategy- How to deal with the changes to the Facebook Algorithm for those in the hospitality industry. Did you hear the news? Facebook is changing their newsfeed algorithm again and this time it means big changes for businesses and brands. On January 11, Mark Zuckerberg announced that Facebook would be […]

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Healthiest Company in the Northbay 2017

December 5, 2017

Northbay Business Journal calls Optirev the Healthiest Company in the Northbay! Healthiest Company in the Northbay 2017 was last modified: December 5th, 2017 by OptiRev

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Balancing Act

September 22, 2017

“Balancing Act” by Judith M. Wilson (North Bay Business Journal) on September 22, 2017. Striking a balance between work and home life is a challenge for today’s workers. A Pew Research Study conducted in 2012 showed that half of all working parents with children under 18 found juggling competing priorities difficult, and one-third thought they […]

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Santa Rosa’s OptiRev Wins A ‘Healthiest Companies in the North Bay’ Award

November 21, 2016

“Santa Rosa’s OptiRev Wins A ‘Healthiest Companies in the North Bay’ Award” by Gary Quackenbush (North Bay Business Journal) on November 21, 2016. SANTA ROSA — OptiRev is a digital hospitality marketing company working to optimize its client’s revenue sources and channels for effective and efficient hotel operations. The company is also a lifestyle company […]

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These 20 North Bay companies inspire employees to be healthier

The North Business Journal recognized 20 organizations with the sixth annual Healthiest Companies in the North Bay Awards… which includes OptiRev. These 20 North Bay companies inspire employees to be healthier was last modified: December 5th, 2017 by OptiRev

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